The social media designs were created to present Al Amal Health Care’s services in a professional, warm, and easy-to-understand visual style.
The campaign highlighted key services such as home doctor visits, elderly care, physiotherapy, home X-rays, lab tests, diabetic wound care, and seasonal greetings.
A consistent green-and-white medical color palette was used to reflect safety, healing, and trust.
Bold Arabic typography and extended letterforms created a distinctive visual identity across the campaign.
Medical imagery, elderly patients, doctors, nurses, and healthcare equipment were used to balance credibility with emotional connection.
Each post included clear service messaging, contact details, and brand elements to strengthen recognition.
Overall, the project aimed to build a trustworthy online presence that communicates care, comfort, and professional healthcare at home.
Project
AL AMAL HEALTH CARE
Al Amal Health Care is an elderly care center providing professional medical and nursing services for seniors in the comfort of their homes. The brand focuses on trust, compassion, and quality care through services such as home nursing, doctor visits, physiotherapy, lab tests, X-rays, wound care, and elderly companionship. With the message “The hospital is in your home,” Al Amal Health Care offers families a reliable healthcare partner for their loved ones.
Gallery
Project frames.
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