Logo Concept & Anatomy: “The Voice in the Word”
The core logomark cleverly combines the Arabic word “عنّاب” (Enab) with the universal symbol of vocal performance—a professional studio microphone:
- Rounded Capsule: The upper structure forms the smooth dome of a microphone capsule, representing softness, vocal clarity, and sonic approachability.
- Integrated Letterforms: The vertical Arabic letters and strokes interlock seamlessly to mimic the internal acoustic grid and metal ribs of a studio mic.
- Balanced Base: A stable horizontal baseline grounds the symbol, creating an effortless transition from the icon into the Arabic wordmark.
- Broadcast Energy: The rhythm, curves, and contours of the emblem reflect dynamic sound waves and on-air broadcast energy.
Color Palette:
- Burgundy (#841e34): Symbolizes emotional depth, creative passion, and the richness of vocal performance, directly tied to the brand name “Enab” (deep grape/wine tone).
- Charcoal Black (#1d1d1b): Conveys authority, acoustic depth, and professional studio precision.
Scope of Work & Deliverables:
- Visual Identity System: Primary logomark, secondary lockups, bilingual typography hierarchy, and specialized service icons (dubbing, commercial VO, gaming, audiobooks, and e-learning).
- Studio Equipment & Merchandise: Branded microphone foam covers, actor scripts, notepads, lanyards, water bottles, and team apparel.
- Environmental & Exhibition Design: Exhibition booth styling, branded acoustic paneling, studio signage, and visitor display banners.
- Digital UI & Social Media: Responsive website UI for client inquiries, service discovery, and audio sample showcases, complemented by an editorial Instagram grid system.