About
A distinctive brand identity inspired by the Egyptian expression “Stabena,” meaning “It’s a deal” or “We agreed.” The logo uses negative space between the letters to form a fist bump, symbolizing trust, agreement, and successful deals between buyers and sellers.
Social Media Campaign
A series of three social media visuals was created to communicate Stabena’s buying and selling experience through relatable everyday situations and simple Egyptian humor.
- Buy & Sell: Two users exchange a device after connecting through the Stabena app, highlighting an easy and direct selling experience.
- Unused Treadmill: Clothes piled on an unused treadmill communicate the message: “لو عاملة عندك زحمة، بيعها على استبينا.”
- Old Car: A parked, aging car encourages owners to sell what they no longer use: “لو ناوي تجدد، يبقى استبينا.”
The campaign positions Stabena as the simple Egyptian marketplace for turning unused belongings into successful deals.