Logo Concept & Visual Symbolism:
The primary logomark is inspired by rich soap bubbles and foamy water lather, reflecting the literal meaning of “Ghasla” (A Wash).
- The Arabic letter “غ” (Ghein) is creatively formed by ascending, buoyant bubbles and droplets, delivering an organic sense of freshness and foam.
- The accompanying Arabic wordmark utilizes smooth, rounded geometric letterforms with bubble-shaped dots, projecting a friendly, modern, and accessible persona.
- A vivid color system—ocean blue and vibrant orange—balances cleanliness, trust, and deep hydration with energy, speed, and warm customer care.
Scope of Work & Deliverables:
- Brand Strategy & Logo Identity: Primary and secondary logo suites, typography system, brand slogan application (“أصلها سهلة دي غسلة”), and specialized iconography for exterior washing, interior detailing, and ceramic protection.
- Product & Packaging Design: Complete label and bottle design across automotive care products, including car shampoos, tire cleaners, glass cleaners, interior detailers, and foam cannon equipment.
- Digital Experience (UI/UX): Mobile application and responsive website UI focusing on quick booking funnels, tiered service packages, and doorstep service tracking.
- Environmental & Out-of-Home (OOH): Detailing bay signage, directional floor graphics, promotional roadside billboards, membership cards, appointment vouchers, and branded merchandise.